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Before I helped businesses get customers, I had a business that didn't make it.

In 2023, my e-commerce business failed. I didn't have the marketing support I needed to make it work. That experience taught me something I now carry into every business I work with: you can believe in your product and put so much effort into it, but you still need a way to consistently reach customers and give them a reason to buy.

Doon nagsimula yung purpose ko behind ROI Media. I knew what it felt like to have a business with potential, pero hindi mo alam saan manggagaling yung next customers.

That experience shaped how I approached marketing. I wanted to understand the whole journey. What makes someone pay attention? What makes them inquire? What builds enough trust for them to buy? And what happens when they're interested, but nobody follows up?

Those questions became central to my work: helping businesses connect their content, advertising, inquiries, and sales process into a clearer customer acquisition system.

But while I was helping other businesses grow, building ROI Media was teaching me another lesson. Knowing how to grow a business doesn't automatically mean you know how to lead one. As the company grew, so did the decisions, expectations, and responsibilities.

And honestly, it's easy to feel productive when you're the person solving everything. Ikaw yung may sagot. Ikaw yung nag-aayos. Ikaw yung laging kailangan.

But eventually, you have to ask yourself: am I helping my team become better — or teaching them to depend on me?

That's something I'm still working on. I'm learning to stop solving the same problem twice and build a process around it. To give people enough clarity and trust to make decisions. To understand the work I don't always see and appreciate the people behind it.

My role keeps evolving. I have to build a company where people can take ownership, do good work, and grow.

That's also why I decided to teach through ROI Academy. There are business owners trying to figure out marketing on their own. Beginners looking for a skill that could open a new opportunity. People willing to learn who just need someone to explain where to start.

I know how much having the right knowledge and support can matter.

I'm Marco Tee, co-founder and President of ROI Media. My story includes a business that failed, a company I'm still building, and lessons I'm still learning.

I can't change what my first business lacked. But I can use what it taught me to help other owners move forward — and build a team that can move forward with me.